Business Administration: Marketing

Associate in Science in Business Administration: Marketing 2018-2019

(Major #C.205G.AS)

A student who completes this degree will be prepared to assume responsibility for an entry or mid-level managerial position in an organization. This degree provides students with a broad knowledge of modern business and management theories through a carefully structured core curriculum consisting of courses in accounting, economics, management, and computer information systems.

Complete the following program of study. Major requirements (26.5 units minimum).

Major Requirements:
Required Core:
Course Course Description Units C-ID
BA 5 Business Communications 3
BA 10 Introduction to Business 3
BA 33 Human Relations in Business 3*
ECON 1A Principles of Macroeconomics 3*
ECON 1B Principles of Microeconomics 3*
IS 15 Computer Concepts 3***
List A – Select one course:
Course Course Description Units C-ID
BA 19V Cooperative Work Experience, Business 1
BA 27 Students in Free Enterprise SIFE/Collegiate Entrepreneurs Organization 1
BA 47 Careers-Business 1
List B – Select one course:
Course Course Description Units C-ID
ACCTG 4A Financial Accounting 4
ACCTG 40 Applied Accounting 4
List C – Select one course:
Course Course Description Units C-ID
BA 39 Finite Mathematics for Business 3**
STAT 7 Elementary Statistics 4**
Marketing Option: (9 units required)
Course Course Description Units C-ID
MKTG 10 Marketing 3
MKTG 11 Salesmanship 3
MKTG 12 Advertising and Promotion 3

Of the core courses, some courses meet graduation/ GE requirements for the AS degree.

  • *Fulfills GE Area B2 Requirement.
  • **Fulfills GE Math Requirement
  • ***Fulfills GE Familiarity with Computer Concepts Requirement

Program Learning Outcomes:

  1. Define business, list five functions of business, and describe each function.
  2. Utilize effective oral communication skills in a variety of situations (including one-on-one and group presentations) and using a variety of formats.
  3. Write effective business letters, memos research papers and other documents.
  4. Conduct research using a variety of resources including published documents and web based resources.
  5. Effectively and efficiently, use technology (commonly used computers and software) as it relates to the world of business.
  6. Discuss the basic accounting concept and financial statements used regularly in business.
  7. List and describe the major forces influencing human behavior in the workplace.

At the time of graduation, a student completing this course will be able to:

  • Interpret the functions of business
  • Prepare, read, analyze and communicate financial information
  • Use financial information in decision-making
  • Understand of the duties of a manager: planning, organizing, directing, and controlling
  • Understand the fundamental legal concepts and their application to business
  • Understand basic business computer applications
  • Utilize written and oral communication skills

Advisors: Alanis, Castaneda.

2018 - 2019 Associate in Science Degree Business Administration: Marketing

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